Fight the New Drug is an awareness organization educating about the harms of pornography on individuals, relationships, and society. We share research, facts, and personal accounts to help promote understanding for various aspects of this multi-faceted issue. Our goal is to maintain an environment where all individuals can have healthy and productive conversations about this issue, while acknowledging that this issue can impact any person or relationship differently.
Since Fight The New Drug was founded in 2009, we’ve set out to change the conversations on porn in society and educate on its harmful effects. Given that porn is often a “taboo” topic in society, we’ve both witnessed and started some life-changing and challenging conversations.
After all, having open, honest, shame-free conversations about porn’s harms is a key objective in this movement.
Over the years, a common question we’ve seen has to do with our signature phrase, “Porn Kills Love.” You’ve probably seen it printed on our hats, tees, and stickers or shared on social media as a way to raise awareness about the harms of porn.
For some, this phrase comes across as shaming, and they may think that “Shame Kills Love” is more accurate to the issue rather than porn itself. It can seem like, for some people, that they want to actually fight shame, not porn itself because they believe shame is more harmful than porn.
We hear those people, and we want to make it clear that perpetuating shame absolutely is not and has never been our intent as an organization. We’re an anti-shame organization, and for those who understand its meaning the way it’s intended, “Porn Kills Love” can be educational, empowering, and effective.
After all, research shows that feelings of shame fuel hypersexual behavior, including increased porn consumption, while guilt fuels change, which is one of the many reasons why we’re anti-shame.
Does “Porn Kills Love” shame consumers?
Decades of research from respected institutions supported by countless personal accounts from people all over the world confirm that porn is, in fact, not harmless, and we wouldn’t be doing society a service by saying it is.
It’s a worthwhile investment of time to evaluate the existing research on porn to understand that this issue is bigger than what you might normally hear about porn being a tool to express/discover sexuality or spice up relationships.
“Porn Kills Love” is meant to be an impactful statement intended to spark awareness and motivate a change in perspective in our porn-saturated world. It encompasses, in a simplified statement, what numerous research studies illustrate about porn’s impact on society as a whole, as well as individuals and their sexual health and understanding.
Our declaration is “Porn Kills Love” not that “insert consumer’s name” kills love. Our message is directed at porn itself, not at the person who consumes it. In fact, consider how most porn consumers have no idea that porn can be harmful—and why would they? We live in a world where porn is completely normalized, celebrated, and even promoted.
Many times, when someone who regularly looks at porn finds our awareness campaign for the first time, they’re able to understand for themselves the big picture of how porn has potentially negatively affected them.
This is why we direct our awareness campaign to educate about the harmful effects of porn as a product so individuals can make an educated decision for themselves, not as a campaign aimed at making consumers “feel bad” about engaging with it.
How persuasive would a shame-driven campaign be, especially given the research that says feeling shame fuels hypersexual behavior, including porn consumption?
Do we want every individual to experience deeper connections, confidence, and a sense of control in their lives? Absolutely, and recognizing porn for the toxic influence it is can be a substantial first step to change. And those changes in behavior may spark feelings that motivate healthier changed behavior.
Ultimately, that process and those feelings must come from within the consumer them self as they personally understand how porn can be harmful.
That being said, “Porn Kills Love” has been used as a weapon to shame—sometimes unintentionally by well-meaning anti-porn advocates—but we do not endorse that kind of dialogue, and we do not intend for it to be shaming, ever.
Does “Porn Kills Love” shame people in the industry?
It’s no secret that the porn industry is responsible for producing a product that can tangibly negatively impact consumers.
But while “Porn Kills Love” is directed at the industry as a whole and the product of porn itself, that doesn’t mean it should be used to shame individuals involved in its production.
We don’t intend to allow exploitation within the industry to remain hidden by removing shame. However, the weight of porn’s harms clearly can’t be placed on one person or one performer alone.
This is a complex issue with many players and contributors—some of whom aren’t in the industry by choice, or are coerced, manipulated, or forced to do more than they signed up for. Many performers only chose to be in the adult industry because it was the last resort for any kind of financial stability.
While we do intend to raise awareness on the harm porn inflicts on consumers, their relationships, and the trafficking and abuse within the industry, “Porn Kills Love” isn’t intended to shame individuals—whether inside or outside of the industry.
Why we use “Porn Kills Love” for positive change
Helping people recognize that porn’s harms isn’t about shaming them; it’s about inviting them to truly consider how porn impacts their life. And ultimately, as an organization, we respect the decision that consenting adults make for themselves about whether to watch porn or not.
Recognizing porn’s harms can inspire a perspective shift that makes porn less appealing, and makes life happier, healthier, and better connected without it—both for individuals and their relationships, and those who are harmed in the production of porn. But ultimately, it’s everyone’s personal choice.
We understand that “Porn Kills Love” can come across as shaming in certain contexts, and—no matter how well-intended—this is not healthy or helpful, nor is it what our organization promotes.
For so many people, the positive impact of “Porn Kills Love” continues to outweigh the negative. We’ll only continue to see improvement as we better society’s understanding of what this message really means.
After all, everyone is deserving of love, everyone has the capacity to make a positive change in their lives, and everyone deserves to make a choice for themselves about porn while having all of the facts.
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