We’ve all heard the news these days about how millennials are killing industries left and right: magazines, traditional shopping, cereal, bar soaps—the list goes on. But are these alleged “napkin killers” the only one toppling industries?

Short answer: no.

There may be a culprit killing industries who has stayed off the radar until now, but is present in most people’s everyday lives. Would you be surprised if we told you it’s the porn industry?

Related: From Fashion To Adult Coloring Books, Pornhub Is Trying To Become America’s Favorite Lifestyle Brand

It’s been responsible for taking down big competitors within industry battles, especially in the tech world. Adult content has even been called a “killer application” for its ability to crush opposition stay on top throughout time, taking out industries and marking new terrain.

So what industries, exactly, has the porn industry been guilty of annihilating? Here are the top five.

1. Betamax vs. VHS

Probably the best known, though contested, example of the porn industry’s takedown was Sony’s Betamax—analog-recording and cassette format of magnetic tape for video—versus the Video Home System (VHS) in the 70’s.

Despite Betamax’s better quality, the VHS was favored by the porn industry, largely because it could hold more content. Keep in mind half of the videos sold at the time in the U.S. were pornographic.

Sony also had a policy in place prohibiting porn on their Betamax tapes. It seemed like a no-brainer for the porn industry. More content, more porn, more consumption (even at an inferior quality). Result? Bye Betamax.

2. Blue-Ray vs. HD DVD

Round two: The competition between Blue-Ray and HD DVD seemed like an extension of the first battle, space versus quality. And as we see in the porn industry today with the growing amount of amateur porn, it seems quantity over quality is valued.

So, again, even though Blue-Ray has inferior quality, it could stock up to 9 hours of high-definition content making it the first choice for porn studios. Porn producer Digital Studio, for example, chose Blue-Ray because of its “greater capacity.”

3. Digital Cameras vs. film

In the “early days” of porn, access was slightly more tricky, or at least “risky.” People had to go to usually sketchy theaters that only exclusively showed porn to consume adult content, which changed drastically once the VCR was introduced.

The same applied to photos. Pornographic pictures were nothing new, but it could be a bit awkward to pick up your film from those developing it. With the introduction of digital cameras, where film was no longer needed, and one could simply get the pictures on their own, no middleman needed, no need to stop by Walgreens.

While it took time for the digital camera tech to gain traction in the market, by the first decade of the 2000’s it was pretty safe to say film was dead.

4. Sex stores have struggled…but are now making a comeback?

As the internet has allowed for an explosion of primarily free, and seemingly endless supply of porn, traditional sex stores have seen a large drop in their sales, specifically selling porn. Online stores have not taken this same hit, and sex stores have found ways to hang on, especially through the normalization of sex paraphernalia in mainstream media and porn-inspired toys and outfits.

So while adult stores are now a growing business again, there is a graveyard of industry products porn is, ironically, responsible for burying.

5. Death to real relationships? The dawn of AI and sex robots

We’ve highlighted before how pornography can have negative, if not detrimental, effects on relationships. It causes and fuels existing isolation, loneliness, and reveals a relationship with less fidelity and intimacy.

And now, AI developers are on the brink of producing controversially labeled sex doll “companions” to be more realistic than ever, and in recent months, chatter of incorporating taste, smell, and response to touch to this rapidly advancing technology brings into question how this will affect relationships in the future.

Documentaries discussing some of this new technology presents some serious ethical questions about how human relationships will be affected. While some argue it will be helpful for certain at-risk groups of people, the question remains if they will do more harm than good.

Related: How Pornographers Cash Out On Hooking Consumers To Increasingly Extreme Content

Only time will tell, but based on the existing research, porn is anything but healthy for relationships. It is known to distort views of sex and love, and many partners feel betrayed because of porn’s presence in their committed relationship—how much more will physical sex dolls bring this sentiment about?

Will porn mean the end of relationships? At the very least, it is clear that it can change relationship dynamics, perhaps forever. Let’s not let it decide. People, not porn should make these decisions. That’s why we fight for real love at Fight the New Drug. We know it’s worth it. Are you with us?

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Porn kills more than just love, it also kills industries. SHARE this post and spark conversations about porn’s impact on society with your friends and fam!

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