A major webcam porn site introduced a completely creepy feature that lets you upload a photo of someone you find attractive in order to get matched up with a doppelgänger porn performer. The feature uses facial-recognition technology to scan any photo—analyzing things like the bridge of the person’s nose, their forehead, and chin—to find a similar-looking sex model in the site’s database.

“The results will give you the percent match, the higher this number is the better,” the site explained. “Our algorithms are training every minute of the day to recognize all models”.

Related: Researchers Say Sex With Robots Will Become Reality By 2050

From the website::

“[We] will scan your image and match it with all our live sex models in our database. This way it feels like you are having live sex with the person in your picture. … We do everything so you can enjoy live sex with the models of your dreams.”

Privacy-conscious individuals (meaning those who don’t want to get caught seeking out a porn performer that looks like their coworker, classmate, or best friend’s girlfriend) are protected by the site, which says that images are deleted after 24 hours and not saved on a disk.

Wow. This is a new one.

Technology evolves, and so does porn

Imagine your boss doing this to you—uploading a photo of your face, and engaging in cyber sex with someone that looks like you. Or, imagine your neighbor, or a friend. Creepy and invasive, right? It’s one thing to think someone is attractive, it’s another to actively seek out a way to have virtual sex with someone with a likeness to that specific person, demeaning and objectifying their image through a porn site.

We frequently hear about the upcoming “innovations” that the porn industry is introducing to keep its users hooked. Over and over, we are seeing the great lengths that they will go to normalize porn and draw new customers. From “sexercise” porn games to “Save the Whales” initiatives, we think we’ve seen it all until the next one happens.

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With the direction this kind of tech is going, the industry is giving its consumers yet another way to reduce reality to a compilation of pixels, and take away all of the complexity and real intimacy of real love and healthy relationships. Love is not sex, and sex is not porn. The porn industry desperately wants us to believe that porn is a normal part of life, that it is a healthy expression of sexuality. They want consumers to believe that porn could never hurt them, and that it won’t hurt anybody else either.

But we know better because we know the facts.

Why this matters

Years of scientific, credible, and peer-reviewed research paint a different picture than how porn markets itself. The research suggests that pornography definitely can hurt us, by changing our brain chemistry, our sexual tastes, our emotional health, and perhaps most notably, our relationships, just to name a few of its negative impacts.

No matter what the newest “innovations” in porn are, the facts will always point to the same conclusion: porn is harmful. People are not products to be consumed and discarded, and real love and healthy relationships are better than any porn out there.

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