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Everything You Need To Know About the Campaign to #StopTheDemand

Join us as we raise awareness to stop the demand for pornography and sexual exploitation through education and awareness. Will you help us #StopTheDemand?

It’s July, Fighters, which means our month-long, annual #StopTheDemand awareness campaign has officially kicked off!

But what is #StopTheDemand?

As you may know already, Fight the New Drug is a non-religious and non-legislative organization that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts. Throughout July, our educational resources will primarily focus on raising awareness on the connection between the porn industry and various forms of sexual exploitation. This will include new, sharable Fighter stories from trafficking survivors, educational articles, and informational resources.

Join us as we raise awareness to stop the demand for pornography and sexual exploitation through education and awareness, rather than restriction. We invite you to educate yourself and others on how the porn industry fuels the demand for exploitation, sex trafficking, objectification, sexualized racism, nonconsensual content, sexual violence and abuse, and child sexual abuse material.

Together, we can #StopTheDemand

So, how is porn connected to sexual exploitation?

Decades of studies from respected academic institutions have demonstrated significant impacts of porn consumption for individuals, relationships, and society. These impacts also include how the porn industry normalizes and fuels the demand for exploitation in various forms. By stopping the demand for porn and sexual exploitation, you’ll also be helping to…

Stop the demand for sex trafficking.

  • Sex trafficking shares a variety of symbiotic connections to pornography. Even in the production of mainstream porn, sex trafficking can still occur—and it happens more often than most people think. Even in mainstream porn with popular performers, sex trafficking can still occur—and it happens more regularly than most people think. (Lange, 2018)

Stop the demand for objectification.

Stop the demand for sexualized racism.

  • The porn industry didn’t invent racism, but it certainly profits from it. Ideas that originated in Black slavery continue to live on and be graphically depicted in porn. According to a content analysis of over 1,700 scenes on popular porn sites, videos featuring Black people disproportionately emphasize violence and aggression, perpetuate harmful racist stereotypes, and often depict Black people as “worse than objects.” (Fritz, Malic, Paul, & Zhou, 2021)

Stop the demand for nonconsensual content.

  • In the porn industry, there is virtually no way to guarantee that any piece of pornographic content is truly consensual, ethical, or even legal. Most major porn sites do not verify the age or consent of all participants involved in the content uploaded to their platforms, making it incredibly easy to upload image-based abuse (sometimes referred to as “revenge porn”) or even child sexual abuse material (also known as “child pornography”). (Kristof, 2021)

Stop the demand for sexual violence and abuse.

  • A significant portion of the porn consumed by millions of people every day reinforces the message that sexual violence is a normal part of what “good sex” is supposed to be. According to research analyzing the content of porn videos, it’s estimated that as few as 1 in 3 and as many as 9 in 10 videos show acts of physical aggression or violence. (Fritz, Malic, Paul, & Zhou, 2020; Bridges, Wosnitzer, Scharrer, Sun, & Liberman, 2010)

Stop the demand for child sexual abuse material.

  • Some self-generated child sexual abuse material represents a child who was groomed or coerced, while many teens today “share nudes” supposedly willingly. Of the domestic minor trafficking victims who had been forced into porn, the average age they began being filmed was 12.8 years old. (Thorn, 2018)

Help us #StopTheDemand

Since our founding in 2009, Fight the New Drug’s mission has been to decrease the demand for sexual exploitation through education and awareness.


Help support our efforts to create and share educational resources that bring awareness to the negative impacts of pornography. Help us to #StopTheDemand.

Click here to learn more and get involved.

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