8 minute read.

“Rep the movement.”

That’s a phrase you’ll hear and see a lot all over our site and social media, especially today, but you might not know exactly what it means.

For one reason, it means that you got a shirt from our online store and you proudly wear it to spark conversations about the scientifically shown harms of porn, or it means that you have seriously cool style and you want to wear a tee that represents a larger global movement to stop the demand for sexual exploitation.

But when you rep the movement, what exactly are you repping? How are you becoming an active part of this organization when you make a donation or grab a tee from our online store?

The truth is, every time you choose to rep the movement, you keep this movement going. When you wear your “Porn Kills Love” or your “Stop The Demand” tee, or any other Fighter gear, you support this cause in every way—including with your dollars. In a big way, buying a shirt is making a donation to this nonprofit, and helping to fund our social awareness campaign. Here’s one way to think of it—consider your tee shirt as a “gift” in response to you saying YES to spreading the word on the harms of porn.

And since Fighters all over the world have generously agreed to say YES to spread the word on the harms of porn, we want to be clear about where your dollars go, and why your support is so massively important to continuing to spread the word that porn is anything but harmless entertainment.

Related: “Fighter Club”: How You Can Make A Lasting Impact With Fight The New Drug

The fact is, a large part of our organization is fueled by Fighters just like you purchasing gear. And those sales directly mobilize our education and awareness campaign that has reached hundreds of thousands of people in live presentations, and millions of people around the world through social media. Not to mention our present and future projects that will continue to educate massive amounts of people and add to this tidal wave of social change.

Let’s break it down for you. By choosing to rep the movement and actively support this organization, you’re supporting:

Globalization: Getting the Word Out

In a way, our mobilization program is why you’re reading this post right now.

Think about this: nothing happens if we don’t get the word out and shed light on the research that exists. There could be the best, most thorough and credible information from the best sources, but if we don’t share it and give it a platform, no one will know about it. That’s why developing and producing bold tee shirts are a huge part of this awareness, and that’s why your part in our mobilization is so important.

The mobilization of our efforts are who we are, at the core: an awareness campaign and an educational platform that shines a light on pornography’s harms. We have spent countless hours and consulted with many experts in developing programs that will best reach people around the world, and educate youth on why porn is harmful to their health and well-being. This includes our blog that has hundreds of posts on how porn is connected to sex trafficking, relationship dissatisfaction, and harms to the porn viewer. Every day readers can access this information because we’ve gathered it and optimized it for sharing and conversation-starting.

Related: A Letter From The CEO: What Fight The New Drug Is Fighting For

Other awesome mobilization programs include our ongoing translation projects, which involve professionally translating select FTND materials and resources into 4 other languages (for now): French, Portuguese, Spanish, and German. Not to mention our other social media efforts, including partnering with researchers and experts in writing our Get the Facts articles and getting the word out on social media with professional writers and bloggers.

FTND’s ever-growing online presence continues to be one of the most recognized aspects of our organization, and one that raises awareness by educating millions of people each year. Behind every post, every tweet, every blog is an entire team of people dedicated to making sure that we’re delivering the best, most accurate and relevant information available to the public relating to porn’s harms. And when you choose to rep the movement, you’re choosing to fuel these efforts and contribute to the cause in a big way. When you choose to rep, you’re giving further light and power to the facts that society desperately needs to learn. When you rep and start conversations, you are the movement in motion.

Education: Raising Awareness

Now, how do we gather and present the information that we deliver to the masses through mobilization?

We are, first and foremost, an awareness campaign. One of the biggest ways we do this is by traveling around the country, and now the world, presenting to universities, junior highs and high schools, conferences, parent presentations, and other community events. Another way we do this is by developing online resources that are easy to share and easy to read, geared towards a youthful audience and aimed at delivering the facts. Not to mention our massive undertaking in producing a three part documentary series, The Brain, The Heart, The World, which has tons of expert interviews and interviews with real people whose lives have been deeply affected by porn. And these projects are just the beginning of our efforts to educate the world.

-Live Presentation Program
Fight the New Drug’s assembly program is one of the most eƒffective and powerful tools for our cause. Having the opportunity to be face-to-face with tens of thousands of teens, all across the country every year, is a huge indicator of how many schools and communities are joining the movement and agreeing that pornography is a huge issue for this generation. Our 2016 presentation tours brought us in front of more teens and adults than ever before, and the response was amazing.

The power of providing our engaging multimedia presentation in schools and communities all across the country was and continues to be immediately apparent, resulting in more connections, awareness, and education where it’s needed most. And we’re able to do this because Fighters around the world have supported us through saying yes to repping the movement and supporting the cause.
-3 Part Documentary Series

Click here to watch all 3 episodes now! This three-part film series connects with young viewers on how porn aƒffects individuals through a combination of engaging humor, relatable personal stories and the clear presentation of facts. Dr. Don Hilton Jr., Dr. Simone Khün, Dr. Phillip Zimbardo, and Dr. William Struthers do a fantastic job of explaining the research in terms that young people can understand. You might laugh. You might cry. You’ll definitely think.

We can’t wait for you to see what you’ve helped us create with your support.


Knowledge is power in this fight against porn. When Fight the New Drug was founded we knew that we needed to produce a media-rich, video-based, simple website where teens could easily digest the research and be entertained while still learning about porn’s very real harms. In addition to our current website that receives tens of millions of visitors a year, we finally launched learn.ftnd.org last year. It’s a website that encompasses that early educational vision, and it’s just the beginning of the resources we’re creating. Now, teens aren’t expected to read through pages and pages of articles, they can get educated through a more dynamic and relatable medium. Pretty awesome, right? And our Fighters helped to make that happen.

Thank You, Fighters

There are many other ongoing and future projects that we’re continuing to create and mobilize, and they wouldn’t be possible without your support and your continued choice to rep the movement and partner with us in this fight for love.

The truth is, repping the movement is so much more than just getting a tee. Repping is literally representing the stand you’re taking against porn and the stand you’re taking to fight for real love. If you want to continue to further the impact you’re making, make sure to start convos, be sure to share the easily accessible research we’ve gathered, and start conversations with your friends and family, share Fortify with those who might be struggling, or have us come and present in your community. All of these things, no matter how small they seem, make a huge difference and create a dent in the issue that you can visibly experience through real social change.

If you want to take a real stand and make an impact, tees are an awesomely easy and impactful way to start. Donating to this awareness campaign through getting gear from our online store is, as you can see, making an active difference. So, thank you Fighters, for your continued passion and support. We’re just getting started, and we are so honored to have such a huge and growing community of loyal supporters.

Send this to a friend

Like all websites, we use cookies. By continuing on this site, you agree to our use of cookies. More

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.