Cover photo featuring @jamie_olsen_, @hannah_micaela, @m_dunc_, and @hi_imfelicia.

Fight the New Drug is a growing community of people who are rejecting the cultural narrative that porn is healthy, cool, and totally normal. We are way more than a tee shirt companywe’re a global movement and a lifestyle.

But we do have awesome Fighters who represent in their Porn Kills Love tees, and we are stoked to see the movement ripple across the whole world!

One thing can’t be denied about these shirtsthey are quite the conversation starter. Some people’s reactions are positive, some negative, and some just genuinely want to know more. If you have a shirt, you know the feeling: you’re walking in a public place and everyone’s eyes seem to be darting at your shirt and you know it is only a matter of time before someone asks you what the bold statement on your shirt means.

Basically, the point of these shirts is more than just looking awesome, it’s being able to start conversations about porn and getting this message out into the open. We created these bold tees with THAT purpose in mind. We wanted these tees to grab attention and encourage people to talk about something that isn’t always a popular topic of conversation and is usually shrouded in shame and secrecy. And while we like to think we do a good job at getting the facts about the harms of porn out into the world, we realize some Fighters might be having trouble putting into words exactly what the shirt means and how to address the issue themselves.

Don’t worry, Fighters. We got your back.

Here are some easy-to-remember answers that you can whip out whenever asked about your attention-grabbing ‘Porn Kills Love’ tee or more subtle ‘PKL’ sweatshirt. Because let’s be honest, the last thing you want is to kill curiosity by mumbling, “Uh, ya know, it’s bad, like, um, drugs…”

*Crickets*

When in doubt, you can always tell them to check out PornKillsLove.com, FTND.org (this website), or Learn.FTND.org to check out the facts behind porn’s harms.

But if you have time for a chat, go for it. Here’s a reference sheet to help you spread the word and rep the movement with some factual ammo to keep in mind (and click here to see even more Q&A topics):

1. Question: “How does porn kill love?”

Answer A: When a partner views pornography, it can damage their ideas about what healthy love and intimacy really are.

Studies on regular porn viewers show that the more frequently the person views porn, the less satisfied they become with a real-life partner. The basic needs of a human being become too much to deal with in comparison to an easy access computer that says, “I need nothing but to please you.” It undermines the give-and-take system of a real relationship because porn is a take-as-much-as-you-want “relationship”. Over time, the porn viewer can use porn to replace real relationships because it gives selfish pleasure and takes much less effort.

Answer B: Porn can change the way the viewer sees their partner. 

Studies have shown that as a male viewer looks at porn, the more he begins to lose the idea of a woman as an equal partner. In fact, research shows that there is a direct correlation between the length of time that a consumer views pornography and the strength of the idea that women should be submissive to men. If that isn’t enough, research has shown that even a one-time viewing of porn can result in the viewer being increasingly critical of their partner physically, sexually, and emotionally. When a partner is looking at porn, the other partner sees it as a constant reminder that he/she is not enough.

Answer C: Porn can curb the viewer’s desire for a committed, healthy relationship founded on respect and love.

Often times you’ll hear claims that the reason men view porn is because they don’t have a romantic partner who can take care of their physical needs. But research shows that the opposite is true. Regular viewing of porn damages interest in being in a committed relationship and creates a negative attitude towards love and monogamous relationships.

Click here to see sources for these answers.

2. Question: “How is porn like a drug?”

Answer: It can change and rewire the viewer’s brain, even with casual viewing.

Porn consumption causes the brain to be flooded with dopamine, a pleasure chemical that activates the reward pathway in the brain and reinforces your brain to want to return to that activity. Each time the viewer looks at porn, trails of these chemicals create new patterns in the reward pathways of the brain. The brain is actually being rewired. Over time the viewer adjusts to the intense amounts of dopamine being released, so he/she needs to seek out more extreme content to get the same feeling. Suddenly, the porn viewer is watching and seeking out more hardcore versions of porn than they ever thought they would, and they might find it difficult to stop.

Click here to see sources for this answer.

3. Question: “If you don’t like porn, don’t watch it. It doesn’t hurt anyone; it’s a personal choice. Why are you telling people what to do?”

Answer A: Porn is a total lie.

It’s easy to argue that porn doesn’t hurt anyone if the viewer believes that the people on screen are enjoying themselves. But in too many cases, that’s just not the truth. The satisfaction of the actors, like everything else in porn, is an act. So many ex-porn stars have discussed the horrific ways that they were coerced and abused into filming, and have admitted that most porn stars abuse drugs and alcohol in order to numb themselves to the harsh world of producing porn.

Answer B: Porn supports the demand for sex trafficking.

It’s easy to believe that porn doesn’t hurt anyone if you believe the people being filmed are participating of their own free will and choice. There have been dozens and counting of reported incidents in which women were coerced and threatened into performing sexual acts which were then filmed/photographed and sold as porn. And, a 2004 study showed that men who had viewed porn within the last year were two times more likely to seek out a prostitute. A majority of prostitutes report that their male customers often show them porn in order to demonstrate what they want to do. Porn, prostitution and sex trafficking

Answer C: Porn encourages violence while showing that it is pleasurable for those who receive it.

A study analyzing the fifty most popular porn videos showed that over 88% of them contained scenes of violence, and almost every time, the violence was met with expressions of pleasure rather than pain. Porn teaches viewers that violence is normal, and even pleasurable. Porn numbs people to the seriousness of violence, including domestic abuse and rape. And, the number of child on child sexual abuse cases that are being directly tied to porn is rising at a pretty alarming rate. In the UK last year, the number of reported rape and sexual assault cases that were carried out by young children doubled, and those cases were directly linked to porn’s influence on the assailant.

Click here to see sources for these answers.

Why This Matters

We don’t just say porn kills love just because it’s a catchy phrase, we say it because research and peer-reviewed studies are showing that one of the biggest harms of pornography is how it affects relationships and intimacy.

Our aim is to raise as much awareness as possible that porn isn’t natural, it isn’t normal, and it definitely isn’t a healthy part of any meaningful relationship. So many people in society, especially in our tech-obsessed generation, believe that porn really is just harmless and pleasurable entertainment, and that it can even be a satisfying substitute for love. In reality, we are learning that it is just the opposite. It is harmful to the viewer, can make relationships even more difficult, and it can make single people even lonelier.

RelatedThe Science Behind The Slogan: How Exactly Does Porn Kill Love?

We’re here to tell you that love in real life is so much better and healthier than what porn has to offer, and we’re taking a stand and not settling for anything less than real. This is a movement for love fueled by science and research, and an understanding that love is the most important thing in the world. If we don’t have it, we want it someday, and if we do have it, we want to always hold on to it.

Research is telling us something important about the effects of porn. It’s is not just a simple personal choice with no negative side effects. It harms the brain, damages relationships, and harms society as a whole. Bottom line:

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What YOU Can Do

Spread the word on the scientific harmful effects of pornography. SHARE this article to raise awareness on the facts.

Spark Conversations

This movement is all about changing the conversation about pornography. When you rep a tee, you can spark meaningful conversation on porn’s harms and inspire lasting change in individuals’ lives, and our world. Are you in? Check out all our styles in our online store, or click below to shop:

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Citations

 Bridges, A. J. (2010). Pornography’s Effect on Interpersonal Relationships. In J. Stoner and D. Hughes (Eds.) The Social Costs of Pornography: A Collection of Papers (pp. 89-110). Princeton, NJ: Witherspoon Institute.
Layden, M. A. (2010). Pornography and Violence: A New look at the Research. In J. Stoner and D. Hughes (Eds.) The Social Costs of Pornography: A Collection of Papers (pp. 57–68). Princeton, NJ: Witherspoon Institute; Paul, Pamela. (2007). Pornified: How Pornography Is Transforming Our Lives, Our Relationships, and Our Families. New York: Henry Holt and Co., 80.
Estellon, V., and Mouras, H. (2012). Sexual Addiction: Insights from Psychoanalysis and Functional Neuroimaging. Socioaffective Neuroscience & Psychology 2: 11814.
Ward, L. M. and Friedman, K. (2006). Using TV as a Guide: Associations Between Television Viewing and Adolescents’ Sexual Attitudes and Behavior. Journal of Research on Adolescents 16, 1: 133-56.

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