Cover Image: Airbnb

This past summer, we posted about how Google Trends found that Pokémon GO beat out pornography in number of internet searches. Only a short couple of days after the mega-popular gaming app was released, the Pokémon GO trend actually managed to surpass the internet’s desire for porn.

Well, as it turns out, there is another source of entertainment that has also managed to do the seemingly impossible by beating out porn.

In a fascinating article on Variety written by Janko Roettgers, the Silicon Valley correspondent reported that only one percent of occupied hotel rooms order paid video-on-demand (VOD) on any given day, and 90 percent of the profits from those transactions are for adult entertainment. Translation: people aren’t ordering videos in the room very often, but when they do, 9 times out of 10 it’s to watch porn.

But don’t frown just yet, because while porn is still a big draw for much of hotel room entertainment, there’s actually a much more popular service when it is offered as an option: Netflix.

Hotels that replace in-room VOD with Netflix receive a huge spike by registering a 40 percent boost in rooms that stream from the service.

The data from hotels around the world was gathered by Enseo, a business that has supplied technology for in-room entertainment for 17 years, and the company’s technology has powered many traditional hotel room entertainment solutions. Now, Enseo CEO Vanessa Ogle has a tough message for hotel operators these days that they don’t necessarily want to hear:

Get rid of the porn and replace it with Netflix.

Ogle says that many hotels don’t want to hear this new finding because in-room entertainment has historically generated serious revenue for the hotels and the majority of that money comes from the porn titles. But the CEO argues that it’s just not worth it and now has some numbers to back it up. Not only is Netflix a lot more popular than paid porn, consumers that find Netflix on their hotel room TV also tune in for much longer. The average news or sports viewing session in a hotel room lasts 14 minutes, but the average Netflix session comes in at 90 minutes. Overall, Netflix ranks within the top three networks in any of the hotel rooms that it is available in.

Related: Hilton Hotels Removes Porn From In-Room Entertainment

Last summer, Enseo struck a deal with Netflix that allows the company to integrate Netflix’s app into the TVs of hotel rooms worldwide, and now has the app up and running in more than 100,000 hotel rooms around the globe, including big properties like the Cosmopolitan in Las Vegas. Enseo’s solution asks customers to sign in with their own accounts to access their recommendations, and also comes with a Netflix button on the in-room remote control.

So what about all those porn movies and the money they made hotel chains? Ogle says that hotel operators should take a closer look at those numbers to see if they are really worth it. Many consumers would watch porn late at night and then dispute the charge during checkout the next day, leading to countless refunds, which is one more reason to switch to Netflix. Ogle says: “Hotels are losing money on VOD.”

It seems that everyone’s favorite pastime–binge watching Netflix–has successfully overthrown porn, at least in the realm of hotel room entertainment. And that’s a great start.

What YOU Can Do

SHARE this great news! Add your voice to this important conversation and choose Netflix over porn.

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